Brand guideline creation
As part of an ongoing brand refresh project, we tightened up an existing logo and created a 16-page brand guidelines document, including rules, colour-ways, font types and usage instructions that can be used by everyone across the organisation.
Redefine logo and deliver a variety of formats for use by the company
Develop core and complementary colours, outlining RGB, CMYK and Hex references
Outline brand usages including heading, subheading and body text, image usage and stand alone icons